Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding
- Creator: O'Cass, Aron , Carlson, Jamie
- Resource Type: book chapter
- Date: 2009
Managing innovation capability and co-creative interaction with customers to achieve superior firm performance
- Creator: Ngo, Liem Viet , O'Cass, Aron George
- Resource Type: book chapter
- Date: 2009